The video production landscape continues to evolve rapidly. In 2024, new technologies and techniques are driving innovation, making video production more accessible, creative, and immersive. Here are five must-know trends in video production that will shape how brands communicate their messages this year.
1. Vertical Video Dominance
Vertical video formats have taken over social media platforms like TikTok, Instagram Reels, and YouTube Shorts. As mobile video consumption skyrockets, brands need to adapt their production strategies to cater to this format. Vertical video is no longer just an afterthought but a primary content form for many brands.
Snapchat was one of the first platforms to push vertical video, and now almost every social media platform has followed suit. For insights on why vertical video matters, visit this Hootsuite blog post.
2. Cinematic Storytelling
More brands are now shifting away from traditional ads in favor of short films or cinematic storytelling. The goal is to create a narrative that resonates emotionally with the viewer, establishing a deeper connection to the brand. The rise of high-quality, accessible cameras and post-production software means that even smaller businesses can produce cinematic-quality videos.
Check out Nike’s Dream Crazy campaign for a powerful example of cinematic storytelling in advertising.
3. The Rise of 360-Degree Videos and VR
Interactive video formats such as 360-degree videos and virtual reality (VR) experiences are offering brands new ways to engage with audiences. From real estate virtual tours to fully immersive product demonstrations, this technology is creating entirely new experiences. Expect more brands to integrate VR into their marketing strategies as the hardware becomes more accessible.
Learn how Meta is pushing the envelope with VR and 360-degree video marketing in their recent updates.
4. AI in Video Production
AI is revolutionizing video production by automating tedious editing tasks, enhancing personalization, and allowing for more dynamic content creation. From AI-driven motion graphics to voice synthesis, AI tools are helping brands create more engaging content in less time.
For more details on the future of AI-driven video production, read this comprehensive article on TechCrunch.
5. Live Streaming Growth
Live streaming continues to grow as a powerful tool for brand engagement. Platforms like Twitch, YouTube Live, and Instagram Live are enabling businesses to connect with audiences in real time. Live streaming is particularly effective for Q&A sessions, product launches, and behind-the-scenes content, allowing brands to build authenticity and trust with their followers.
See how brands are harnessing live streaming in this detailed analysis by HubSpot.
Answer to last week's riddle: Genius.
Comments